Customer Experience &
the Customer Centric Shift in Marketing, Sales & Service

08. & 09. May 2018
Westhafen Pier 1, Frankfurt

The SHIFT/CX.PROZESS is a two day conference and exhibition on the paradigm shift for Marketing, Sales & Service departments by putting the customer into the center of all activities and processes. The conference offers a variety of talks, expert panels, best practice reviews and interactive workshops on three stages. The talks and discussion provide insights on trends and lessons learned from the fields of Marketing & Campaign Planning, Sales Support, Customer Data Management, Lead & Sales Funnel Management, Service & CX Management.

The event is targeted to practioners from Marketing, Sales & Service - and gives an overview on recent trends in regards to business and technological challenges in this activity fields.

Topics of the event

  • Customer Experience & Onsite Marketing Optimization
  • Customer Centricity in Marketing & Sales
  • CX & EU-GDPR
  • Optimization for the Customer Data Management & Analytics
  • Omni Channel Management – Organisation & Competencies
  • Next CX Features - Social Selling, Social Media Management, AR & VR Integration & Conversational Interfaces
  • AI Advancements for CRM & Service
  • Trends in the CX Technology Stack for CRM & Service

Formats of the Event

  • Discussion Panels with Experts and Practioneers
  • Expert Talks on Success Factors & Project Recommendations
  • Lessons Learned from the Field of Digital Experience, Marketing Automation, Content & Inbound Marketing as well as Conversion Optimization
  • Interactive Workshops with Introduction Talks and Discussions

Date & Location

Apply for a talk now!

We are still looking for talks & best practices. Please apply via this page!

Participation offerings

For detailed English information on how to participate please feel free to contact us via our contact form on the "participation page"

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