The SHIFT/CX.PROZESS is a two day conference and exhibition on the paradigm shift for Marketing, Sales & Service departments by putting the customer into the center of all activities and processes. The conference offers a variety of talks, expert panels, best practice reviews and interactive workshops on three stages. The talks and discussion provide insights on trends and lessons learned from the fields of Marketing & Campaign Planning, Sales Support, Customer Data Management, Lead & Sales Funnel Management, Service & CX Management.
The event is targeted to practioners from Marketing, Sales & Service - and gives an overview on recent trends in regards to business and technological challenges in this activity fields.
Topics of the event
- Customer Experience & Onsite Marketing Optimization
- Customer Centricity in Marketing & Sales
- CX & EU-GDPR
- Optimization for the Customer Data Management & Analytics
- Omni Channel Management – Organisation & Competencies
- Next CX Features - Social Selling, Social Media Management, AR & VR Integration & Conversational Interfaces
- AI Advancements for CRM & Service
- Trends in the CX Technology Stack for CRM & Service
Formats of the Event
- Discussion Panels with Experts and Practioneers
- Expert Talks on Success Factors & Project Recommendations
- Lessons Learned from the Field of Digital Experience, Marketing Automation, Content & Inbound Marketing as well as Conversion Optimization
- Interactive Workshops with Introduction Talks and Discussions