Shift/CX 2018
Customer Experience (R)Evolution in the Digital Age

08. & 09. May 2018
Westhafen Pier 1, Frankfurt

The SHIFT/CX is a two day conference and exhibition on rethinking marketing, sales & service activities and operations in a more customer-centric manner for the digital age. The conference offers a variety of talks, expert panels, best practice reviews and interactive workshops on two stages: CX.Digital with a focus on digital strategies and customer interactions & CX.Process with a focus on customer-centric changes for the operations of marketing, sales & service.

The event is targeted to practioners from (Digital) Marketing, Sales & Service - and gives an overview on recent trends in regards to business and technological challenges in this activity fields.

Topics of CX.Digital track

  • Customer Experience & Onsite Marketing Optimization
  • Lead Generierung with Content & Inbound Marketing
  • Content & Commerce as Conversion Driver
  • Success Factor for a Customer Data Platform
  • Data-Driven Communications, Personalisation & EU-GDPR
  • Integration of Marketing Automation with CMS & CRM
  • Trends & Changes within the Digital Experience Technologie Stack
  • AI based Optimization of the Editorial Processes

Topics of CX.Process track

  • Customer Experience & Onsite Marketing Optimization
  • Customer Centricity in Marketing & Sales
  • CX & EU-GDPR
  • Optimization for the Customer Data Management & Analytics
  • Omni Channel Management – Organisation & Competencies
  • Next CX Features - Social Selling, Social Media Management, AR & VR Integration & Conversational Interfaces
  • AI Advancements for CRM & Service
  • Trends in the CX Technology Stack for CRM & Service

Date & Location

Apply for a talk now!

We are still looking for talks & best practices. Please apply via this page!

Participation offerings

For detailed English information on how to participate please feel free to contact us via our contact form on the "participation page"