---
title: "Alexander Bock (arvato): Internationalizing your online marketing means moving beyond Google - especially in Asia!"
description: "Guest contribution by Alexander Bock, Vice President Global Online Marketing at Arvato SCM Solutions
 
If we talk about online marketing, we often reduce the mere discussion on marketing via Google. As this may be right because of the leading role of Goolge in search for Europe (as the Lunapark data shows below), it's a different story for Asia. In the following we would like to discuss what has to be co..."
canonical_url: "https://www.shiftcx.de/blog/alexander-bock-arvato-internationalizing-your-online-marketing-means-moving-beyond-google-espec.html"
published: "2016-03-08"
updated: "2016-03-08"
language: "de"
content_type: "Article"
publisher: ""
---

# Alexander Bock (arvato): Internationalizing your online marketing means moving beyond Google - especially in Asia!

**Datum:** 08.03.2016
**Autor:** Gast-Author  
**Kategorien:** Interview, Trend-Analyse, Content Commerce, Conversion Optimierung & Onsite Marketing, #cebitdmx Interviews

Guest contribution by Alexander Bock, Vice President Global Online Marketing at Arvato SCM Solutions
 
If we talk about online marketing, we often reduce the mere discussion on marketing via Google. As this may be right because of the leading role of Goolge in search for Europe (as the Lunapark data shows below), it's a different story for Asia. In the following we would like to discuss what has to be co...

Guest contribution by Alexander Bock, Vice President Global Online Marketing at Arvato SCM Solutions
If we talk about online marketing, we often reduce the mere discussion on marketing via Google. As this may be right because of the leading role of Goolge in search for Europe (as the Lunapark data shows below), it's a different story for Asia. In the following we would like to discuss what has to be considered when you want to internationalize your online marketing.
Alternatives to online marketing via Google
Do you know such a thing as a competitor from Google? Not those small projects like…