---
title: "Johann Freilinger (SAP Exchange Media): The tipping point for Digital Marketing is the adoption of a data-driven business culture!"
description: "Guest post: Johann Freilinger, Head of Marketing and Communications for SAP's new XM 
Digital Marketing - and also Marketing in a broader sense - is undergoing a fundamental change that is spinning from from recognizing how relevant real-time data can enhance the personalization of messages to solving concerns about transparency to understanding what drives cultures of innovation.
SAP, of course, is a market leader in enterprise application software which helps organizations and their..."
canonical_url: "https://www.shiftcx.de/blog/johann-freilinger-sap-exchange-media-the-tipping-point-for-digital-marketing-is-the-adoption-of-a.html"
published: "2016-03-03"
updated: "2016-03-03"
language: "de"
content_type: "Article"
publisher: ""
---

# Johann Freilinger (SAP Exchange Media): The tipping point for Digital Marketing is the adoption of a data-driven business culture!

**Datum:** 03.03.2016
**Autor:** Gast-Author  
**Kategorien:** Gastbeitrag, Trend-Analyse, Customer Journey & Experience Management, CX & Customer Service Operations, CRM, Kundendatenmanagement & Data Driven Marketing, Content Commerce, Conversion Optimierung & Onsite Marketing, CRM & Vertriebsmanagement, CX & Digital Analytics sowie Data Driven Marketing

Guest post: Johann Freilinger, Head of Marketing and Communications for SAP's new XM 
Digital Marketing - and also Marketing in a broader sense - is undergoing a fundamental change that is spinning from from recognizing how relevant real-time data can enhance the personalization of messages to solving concerns about transparency to understanding what drives cultures of innovation.
SAP, of course, is a market leader in enterprise application software which helps organizations and their...

Guest post: Johann Freilinger, Head of Marketing and Communications for SAP's new XM 
Digital Marketing - and also Marketing in a broader sense - is undergoing a fundamental change that is spinning from from recognizing how relevant real-time data can enhance the personalization of messages to solving concerns about transparency to understanding what drives cultures of innovation.
SAP, of course, is a market leader in enterprise application software which helps organizations and their people to work together more efficiently and use business insight more effectively. Seventy percent of the…