---
title: "Tobias Mitter: Customer-centric is about a consistent, exceptional experience!"
description: "Today's answers within our interview serie on the latest thoughts about the \"web & mobile experience\" are the ones of Tobias Mitter from IBM Deutschland. His key statement is: Customer-centric is about a consistent, exceptional experience. And the smartphone reliably shows the gaps you need to adress."
canonical_url: "https://www.shiftcx.de/blog/tobias-mitter-customer-centric-is-about-a-consistent-exceptional-experience.html"
published: "2015-02-19"
updated: "2015-02-19"
language: "de"
content_type: "Article"
publisher: ""
---

# Tobias Mitter: Customer-centric is about a consistent, exceptional experience!

**Datum:** 19.02.2015
**Autor:** Marion Seiler
**Kategorien:** Interview, Content Commerce, Conversion Optimierung & Onsite Marketing, #cebitdmx Interviews, CX & Digital Analytics sowie Data Driven Marketing

Today's answers within our interview serie on the latest thoughts about the "web & mobile experience" are the ones of Tobias Mitter from IBM Deutschland. His key statement is: Customer-centric is about a consistent, exceptional experience. And the smartphone reliably shows the gaps you need to adress.

Today's answers within our interview serie on the latest thoughts about the "web & mobile experience" are the ones of Tobias Mitter from IBM Deutschland. Coming with a track record of consulting and helping companies to succeed in a digital age he is now part of the Social Business Center of Competence at IBM Deutschland. He has a profound understanding of social and analytics and a holistic idea of digital customer experience integrating social and mobile technologies with content and analytics.
1. Why is the “customer experience” so important for digital strategies?
The customer's voice…