---
title: "Eytan Hattem"
description: "Customer experience has always been at the heart of Eytan’s career and his passion. As a Certified Customer Experience Professional (CCXP), Eytan supports global brands across multiple sectors in their experience transformation journey.

Eytan founded Cemantica in 2020 as an AI-driven Journey Management Platform focused on generating business value through a journey-led approach that puts customer needs & expectations at the center of the collaborative work.

Eytan speaks and writes regularly within CX industry media with authority and passion, and mentors fellow CX professionals to spread the power of customer experience."
canonical_url: "/experten/eytan-hattem.html"
published: "2026-10-16"
updated: "2026-10-20"
language: "de"
content_type: "Person"
publisher: ""
---

# Eytan Hattem

**Firma:** Cemantica
**Position:** CEO & Co-founder

Customer experience has always been at the heart of Eytan’s career and his passion. As a Certified Customer Experience Professional (CCXP), Eytan supports global brands across multiple sectors in their experience transformation journey.

Eytan founded Cemantica in 2020 as an AI-driven Journey Management Platform focused on generating business value through a journey-led approach that puts customer needs & expectations at the center of the collaborative work.

Eytan speaks and writes regularly within CX industry media with authority and passion, and mentors fellow CX professionals to spread the power of customer experience.

## Mediathek
- [Rethinking Journey Orchestration and Digital Touchpoint Management: How AI Is Reshaping Experience Architecture](/mediathek/rethinking-journey-orchestration-and-digital-touchpoint-management-how-ai-is-reshaping-experience-architecture.html)