--- title: "Hela Ammar" description: "Hela is a Senior Digital Creative specializing in UX, conversational design, and AI-driven solutions, dedicated to shaping the future of digital experiences. With a background in Film, Animation, and Creative Leadership, she brings a distinctive perspective to crafting user-centered concepts across industries and formats. Over five years at Triplesense Reply, she has contributed to innovative projects, including the integration of AI agents and generative technologies. As Lead of Reply’s \"Voice Machine Interfaces\" Community of Practice, she explores new horizons in voice and conversational interaction.  " canonical_url: "/experten/hela-ammar.html" published: "2024-12-12" updated: "2026-03-04" language: "de" content_type: "Person" publisher: "" --- # Hela Ammar **Firma:** Reply **Position:** Senior Digital Creative Hela is a Senior Digital Creative specializing in UX, conversational design, and AI-driven solutions, dedicated to shaping the future of digital experiences. With a background in Film, Animation, and Creative Leadership, she brings a distinctive perspective to crafting user-centered concepts across industries and formats. Over five years at Triplesense Reply, she has contributed to innovative projects, including the integration of AI agents and generative technologies. As Lead of Reply’s "Voice Machine Interfaces" Community of Practice, she explores new horizons in voice and conversational interaction.   ## Mediathek - [Behind the surface: Orchestrating Experiences in the Age of AI](/mediathek/behind-the-surface-orchestrating-experiences-in-the-age-of-ai.html) - [Putting Personalization To Work With AI Support](/mediathek/putting-personalization-to-work-with-ai-support.html)