---
title: "Katrine Ly"
description: "Katrine Ly is Partner and Journey Management Specialist at DAY21, a Copenhagen-based digital agency specialising in strategy, research and design.

Over the past years, she has helped organisations establish and embed journey management in practice, working across business development, project ownership, and product and service design to connect customer journeys with everyday decision-making and execution."
canonical_url: "/experten/katrine-ly.html"
published: "2026-10-13"
updated: "2026-10-20"
language: "de"
content_type: "Person"
publisher: ""
---

# Katrine Ly

**Firma:** DAY21
**Position:** Partner & Journey Management Specialist

Katrine Ly is Partner and Journey Management Specialist at DAY21, a Copenhagen-based digital agency specialising in strategy, research and design.

Over the past years, she has helped organisations establish and embed journey management in practice, working across business development, project ownership, and product and service design to connect customer journeys with everyday decision-making and execution.

## Mediathek
- [Rethinking Journey Orchestration and Digital Touchpoint Management: How AI Is Reshaping Experience Architecture](/mediathek/rethinking-journey-orchestration-and-digital-touchpoint-management-how-ai-is-reshaping-experience-architecture.html)