---
title: "Tue Soettrup"
description: "Tue Søttrup is a CCXP-certified CX strategist, CMSWire contributor, and Co-Founder of Smart Role, the Pre-Production Readiness Layer for CX. With 20+ years in customer service and contact center operations, he bridges operational depth with strategic clarity."
canonical_url: "/experten/tue-soettrup-1.html"
published: "2026-06-04"
updated: "2026-06-08"
language: "de"
content_type: "Person"
publisher: ""
---

# Tue Soettrup

**Firma:** Smart Role
**Position:** Chief Executive Officer

Tue Søttrup is a CCXP-certified CX strategist, CMSWire contributor, and Co-Founder of Smart Role, the Pre-Production Readiness Layer for CX. With 20+ years in customer service and contact center operations, he bridges operational depth with strategic clarity.

## Mediathek
- [From Cost Center to Revenue Driver: The CX Budget Formula](/mediathek/from-cost-center-to-revenue-driver-the-cx-budget-formula.html)