Jörg Heinemann has been driving Innovation and Digitization for one of Europe’s most successful E-Commerce companies OTTO since 2012, today as Principal Innovation & Digitzation. He is also the deputy chairperson of BVDW focus group smart home. His actually favourite topics are IoT, Smart Home and Conversational Commerce. Before that he worked for TUI Cruises (Manager Online Marketing), CineStar (Online Marketing), and Bäckerei Junge (Marketing Projectmanager). In 1999 he founded his first company and loves E-Commerce, Marketing and Digitization since that time. IoT, Smart Home and Digital Assistents were added to his focus in 2016.