Shift/CX 2020
Keynotes
25. & 26. März 2020 | Frankfurt

Shift/CX 2020<br>Keynotes<br><small>25. & 26. März 2020 | Frankfurt</small>
Harald Henn, Marketing Resultant

Harald Henn, Geschäftsführer, Marketing Resultant

Harald Henn, geschäftsführender Gesellschafter der Marketing Resultant GmbH, Mainz konzipiert und optimiert Customer Experience, Digital Customer Service Projekte und optimiert Call Center auf der Basis von mehr als 20 jähriger Projekterfahrung. Zusammen mit Prof. Nils Hafner, Hochschule Luzern hat er den CEX Management Trendradar entwickelt.
Ksenia Khalina, Heineken

Ksenia Khalina, Former Head of Global Heineken Trade & Shopper Marketing, Heineken

Currently Ksenia Khalina is an independent business consultant and engaging sought-after keynote speaker (in English and Russian) in international Marketing, Digital, Customer Experience and Leadership Conferences. An exciting 25-year career in executive roles in Consumer Marketing, Shopper-, Trade Marketing and Sales in leading international CPG companies such as HEINEKEN, CHUPA-CHUPS, COLGATE-PALMOLIVE, RECKITT BENCKISER and her passion for Customer Happiness, Brand Architecture, New Retail, E-commerce, and Leadership development, - earned Ksenia a strong credibility and recognition on the global level as an expert in data-driven consumer and shopper marketing, omnichannel customer experience, change management, and overall business leadership and transformation.
Phil Winters, CIAgenda

Phil Winters, Customer Perspective Champion, Data Whisperer, CIAgenda

Dr. Michael Wu, PROS

Dr. Michael Wu, Chief AI Scientist, PROS

Dr. Michael Wu is one of the world’s premier authorities on artificial intelligence (AI), machine learning (ML), data science, and behavioral economics. He’s currently the Chief AI Strategist at PROS (NYSE: PRO), an AI-powered SaaS provider that helps companies monetize more efficiently in the digital economy. He’s been recently appointed as a Senior Research Fellow at the Ecole des Ponts Business School for his work in Data Science. Michael believes in knowledge dissemination, and speaks internationally at universities, conferences, and enterprises. His insights have inspired many global enterprises and are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books.

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