From Cost Center to Revenue Driver: The CX Budget Formula

CX leaders don't lose budget battles because CFOs don't care about customers. They lose because they're speaking the wrong language. In this session, Tue Søttrup presents a practical, field-tested model for translating CX initiatives into clear revenue movement — from CLV segmentation to a budget ask that sticks. Because a 5% CSAT improvement that generates $200,000 in additional revenue isn't a hope. It's a calculation. And calculations win budgets.