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Digital Marketing Arena 2016

How Digital Transforms Marketing!

Das Konferenzprogramm der Digital Marketing & Experience Arena diskutiert die Herausforderungen und Empfehlungen bei der digitalen Transformation im (Digital) Marketing, Vertrieb und Kundenservice.

Montag / 14.03.

Dies ist ein Konferenzprogramm einer vergangenen Veranstaltung.

NONE
09:30

Pre-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena
OPENING
10:30

Opening-Talk: Eröffnung der CeBIT Digital Marketing & Experience Arena

Opening talk on the topics of the CeBIT Digital Marketing & Experience Arena
Tessa ForsbladDirector / Head of Sales CeBIT, Deutsche Messe
Ralf KorbSenior Analyst CRM, BARC
DISKUSSION
10:40

Expert-Panel: Digital Changes Marketing, Sales & Service

Discussion panel with intro talk on the digital paradigm shift in marketing, sales and service
Sven BruckInhaber, Geschäftsführer, Die Dialogagenten
Julia BaumhöferChief Operating Officer, MYCOM
Ralf KorbSenior Analyst CRM, BARC
KEYNOTE
11:20

Keynote: Data Driven Marketing - die nächste Generation des Closed Loop Marketing

Expert talk on the evolution and practical experiences of data driven marketing
Andreas KulpaCOO, DATAlovers
PARTNERVORSTELLUNG
11:50

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Jan KolbeReferent Smart Service Solutions, Bosch Service Solutions
Tobias MirwaldGeschäftsführer, ADITO Software
Manuel von StrauchMarket Development Manager EMEA, Lithium
PARTNERVORSTELLUNG
12:00

Fachvortrag: Vertriebsunterstützung im digitalen Zeitalter

Talk on the new challenges for sales with
Tobias MirwaldGeschäftsführer, ADITO Software
KEYNOTE
12:20

Keynote: Trends zur Customer Experience

Expert talk on the trends of customer centric and customer experience orientated marketing
Prof. Dr. Nils HafnerProfessor & Zukunftsforscher, Customer Competencies Institut Dr. Hafner GmbH
DISKUSSION
12:50

Expert-Panel: Digital Experience als neue Maxime für Digital-Projekte

Discussion panel with intro talk on the importance of digital experience for digital platforms
Christian Paul StobbeCustomer Experience Consultant, Me & Company
Christopher HarmsSolutions Consultant, MaritzCX
Jörg SchäfferDirector Product Management, CoreMedia
Burkhard BieberPractice Head Retail & Consumer Services, CGI
DISKUSSION
13:30

Expert-Panel: CRM - Quo vadis? - powered by BARC!

Discussion panel with intro talk on the latest trends in CRM, sales & marketing operations
Prof. Dr. Sven Michael PrüserProfessor, HTW Berlin
Ralf KorbSenior Analyst CRM, BARC
Marcus BärMitglied der Geschäftsführung, CAS Software
Tobias MirwaldGeschäftsführer, ADITO Software
Andreas DutzDirector Marketing und Business Development Dynamics, Microsoft Deutschland
Prof. Dr. Nils HafnerProfessor & Zukunftsforscher, Customer Competencies Institut Dr. Hafner GmbH
Guido de VriesRegional Vice President, SugarCRM
Roman HoweRegional Vice President, Salesforce Marketing Cloud, salesforce.com
PARTNERVORSTELLUNG
14:10

Fachvortrag: Optimierung der Adressqualität in Microsoft Dynamics CRM

Talk on the importance of data quality for a customer centric marketing approach
Dirk van den HoogenBusiness Development Manager, ORBIS
TALK
14:30

Fireside Chat: Rolle des Marketings in Zeitalter des Internet der Dinge

Short interview of expert
Ingo NotthoffSprecher Digitale Transformation & Internet of Things (BVDW), Leiter Marketing / Head of Marketing, T-Systems Multimedia Solutions
DISKUSSION
14:40

Expert-Panel: Digital Customer Service - eine Standortbestimmung

Discussion panel with intro talk on the state of digital customer contact & care center
Rainer KolmInhaber, I-CEM
Jan KolbeReferent Smart Service Solutions, Bosch Service Solutions
Hans Jürgen SchmolkeCEO, Metrinomics
KEYNOTE
15:20

Keynote: Digital Media Run Simple: How Digital Agencies Run with the new Digital Advertising Platform

A Best Practice Case at the Example of General Electrics
Jörn Wachsmann-WurrLead Marketing & Communications, SAP
DISKUSSION
15:50

Expert-Panel: Erfolgsfaktoren für Digital Experience Plattformen

Discussion panel with intro talk on the building blocks for digital experience strategies
Alexander BockVice President Global Online Marketing, arvato Bertelsmann
Dr. Rolf HenningManaging Director, edicos Group
Nico RehmannChief Sales Officer, Arithnea
Oliver JägerVice President Global Marketing & Communications , e-Spirit
Norbert KlinnertGeschäftsführer, Noxum GmbH
PARTNERVORSTELLUNG
16:30

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Rolf BeabGeschäftsführer, die dialogagenten
Jörg SchäfferDirector Product Management, CoreMedia
Alexander BockVice President Global Online Marketing, arvato Bertelsmann
FALLSTUDIE
16:40

Praxis-Panel: Digital & Social Customer Service

Discussion panel with corporate project leads
Ansis SchönLeiter Strategie & Beratung, Sparkassen-Finanzportal
DISKUSSION
17:00

Expert-Panel: Lead Nurturing in der Praxis

Discussion panel with intro talk on the solution approaches in lead generation and nurturing
Norbert SchusterLeadmanagement Coach, strike2
Dr. Michaela Hamori-SatzingerGeschäftsführerin, factory42 GmbH
Mario PufahlVorstand / Vertrieb (CSO), ec4u expert consulting
Bernd LynenSenior Key Account Manager, artegic
DISKUSSION
17:20

Discussion: Rollenverständnis zum Content Management

Discussion panel on the key changes in content management in the digital experience age
Nico RehmannChief Sales Officer, Arithnea
Lars OnaschVice President Business Strategy, e-Spirit
Dr. Rolf HenningManaging Director, edicos Group
Dietmar RiegerVice President Business Development Europe, censhare

Dienstag / 15.03.

Dies ist ein Konferenzprogramm einer vergangenen Veranstaltung.

NONE
09:30

Pre-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena
OPENING
09:50

Opening-Talk: Digital Customer Experience im Fokus

Opening talk on the key topic of the day: "Digital Customer Experience"
Timm PetersInitiator, Chairman, Digital Analytics Association Germany
Jochen ToppeVP Product Management, CoreMedia
DISKUSSION
10:00

Expert-Panel: Digitale Konzepte für mehr Customer Engagement

Discussion panel with intro talk on how-to drive customer engagement in a digital experience era
Ulf KossolStellvertretender Vorsitzender Social Media Fokusgruppe (BVDW), Head of Social Business Technology , T-Systems Multimedia Solutions
Mark PohlmannGeschäftsführer, brandslisten
Dr. Thomas WildeGeschäftsführer, BIG Social Media
Kristin LindemannSocial Media Managerin Service & Customer Care, Otto
Manuela WeberStellvertretende Vorsitzende Social Media Fokusgruppe (BVDW), Projektmanager/Leitung Business Development, Valuescope
Fabian OlkeCompany Community Manager, Telekom Deutschland
KEYNOTE
10:40

Keynote: Vom digitalen Dinosaurier zum digitalen Master - eine analytisch gestützte digitale Transformation eines Versicherungsunternehmens

Expert talk on the lessons learned of transforming the Swiss company Sanitas towards a digital master
Andreas OllmannGeschäftsführender Gesellschafter, MINISTRY
Dr. Darius ZumsteinLeiter eAnalytics, Mitglied des Kaders, Sanitas Krankenversicherung
DISKUSSION
11:10

Expert-Panel: Der 360° Blick im Kunden-Kontaktdatenmanagement

Discussion panel with intro talk on an integrated approach towards customer data management
Dr. Martin BöhnSenior Analyst CRM, BARC GmbH
Tobias KrämerLeiter Vertrieb, ADITO Software
Carsten KrausCEO, Omikron Data Quality
Andreas DutzDirector Marketing und Business Development Dynamics, Microsoft Deutschland
Guido de VriesRegional Vice President, SugarCRM
Torsten GeikeSales Consultant, ADITO Software GmbH
PARTNERVORSTELLUNG
11:50

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Dr. Wolfgang FaisstHead of Unit, SAP Exchange Media
Rolf BeabGeschäftsführer, die dialogagenten
Carsten KrausCEO, Omikron Data Quality
PARTNERVORSTELLUNG
12:00

Talk: Effizientes Medienmanagement für das Multichannel-Marketing

Talk on the specific requirements for the organisation of sales & marketing processes with cloud solutions
Michael SahlenderGeschäftsführer Deutschland /VP Sales & Marketing Europe, CELUM
DISKUSSION
12:20

Expert-Panel: Die Zukunft des Omnichannel Shopping - vom Ladengeschäft bis ins Wohnzimmer

Discussion panel with intro talk on the importance of customer centricity
Jochen ToppeVP Product Management, CoreMedia
Susanne BöckField Marketing Manager, Acquia
Thomas BrommundPartner, Reply
Franziska StallmannProduct Manager Omnichannel, arvato
Simon PutzerEnterprise Sales Executive D/A/CH, Salesforce Marketing Cloud, Salesforce
KEYNOTE
13:00

Keynote: Digitale Brand Experience neugedacht!

Expert talk on the chances and challenges of digital experience
Dietmar DahmenCreative Consultant, Futurologist & Innovation Expert
DISKUSSION
13:30

Expert-Panel: Content Marketing als neue Wunderwaffe für den digitalen Erfolg!?

Discussion panel with intro talk on the success factors of icontent marketing
Ulf KossolStellvertretender Vorsitzender Social Media Fokusgruppe (BVDW), Head of Social Business Technology , T-Systems Multimedia Solutions
Heike DischerGeschäftsführende Gesellschafterin, Kresse & Discher
Christian BuggischLeiter Corporate Publishing, DATEV
Björn EichstädtGeschäftsführender Gesellschafter , Storymaker GmbH
Carsten RossiGeschäftsführer, Kammann Rossi
Babak ZandBlogger & Content-Stratege
Dr. Steven ZielkeGeschäftsführer, Blappsta
KEYNOTE
14:10

Keynote: Transforming your Digital Audience—Beyond Engagement

Expert talk on the building blocks for customer centricity
Today, most brands recognize the need to engage, and many social savvy brands are starting to get the hang of social media engagement. So what’s next? Today, few brands understand the power of enlistment, even though it’s the most critical component of a positive feedback loop that helps brands scale and sustain their social efforts. Without a sustainable enlistment strategy, brands are not realizing the full potential of social media. This talk will highlight the similarity and difference between engaging and enlisting customers. It will also demonstrate the ROI of enlistment. We will also provide a model that shows you the power of enlistment and why you need to leverage your total community to go beyond mere engagement and begin enlisting.
Dr. Michael WuChief Scientist, Lithium Technologies
DISKUSSION
14:40

Expert-Panel: Personalisierung & digitale Plattformen

Discussion panel with intro talk on the strategies in digital personalization and targeting
Susanne BöckField Marketing Manager, Acquia
Simon LoebelChief Digital Officer, UDG United Digital Group
Dietmar DahmenCreative Consultant, Futurologist & Innovation Expert
Wolf Ingomar FaecksGeschäftsführer, Vice President, SapientNitro
Albert AschauerChief Sales Officer, odoscope
Thomas BrommundPartner, Reply
PARTNERVORSTELLUNG
15:20

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Christopher HarmsSolutions Consultant, MaritzCX
Michael FrohnGeschäftsführer, factory42 GmbH
FALLSTUDIE
15:30

Fireside Chat: Periscope Rally Movement - was steckt dahinter?

Introduction and discussion to the periscope rally movement
Sybille HubigeEntrepreneur und Consultant, Sybille Hubig
Göran NitscheFounder, Periscope Rally Movement
DISKUSSION
15:40

Expert-Panel: Empfehlungen für den Erkenntnisgewinn durch Digital Analytics

Discussion panel with intro talk on the optimization of digital projects by digital analytics
Andreas OllmannGeschäftsführender Gesellschafter, MINISTRY
Timm PetersInitiator, Chairman, Digital Analytics Association Germany
Alexander ThammGeschäftsinhaber, Alexander Thamm GmbH
Dr. Wolfgang FaisstHead of Unit, SAP Exchange Media
Thorsten KranzLeiter Data Science Consulting, Comma Soft
Roman HoweRegional Vice President, Salesforce Marketing Cloud, salesforce.com
PARTNERVORSTELLUNG
16:20

Fireside Chat: Die Rolle der Kommunikationsagenturen bei der digitalen Transformation in Marketing & Kommunikation

Talk on the mobile challenges for web design and the potentials as well as limits of responsive design
Wolf Ingomar FaecksGeschäftsführer, Vice President, SapientNitro
KEYNOTE
16:30

Keynote: Digital Transformation turns the Marketing Stack upside down!

Expert talk on the changes of marketing with the digital transformation
Dion HinchcliffeChief Strategy Officer, 7SUMMITS
DISKUSSION
17:00

Expert-Panel: Von der Conversion Optimierung zum Growth Hacking

Discussion panel with intro talk on the strategic approaches of conversion optimization
Alexander BockVice President Global Online Marketing, arvato Bertelsmann
Jörg Dennis KrügerCo-Founder & CEO, ConversionBoosting
DISKUSSION
17:40

Diskussion: Digital Analytics Association Late Afternoon Talk

Discussion panel on the new role of the "digital analyst"
Frank PörschmannManaging Partner, iDIGMA
Timm PetersInitiator, Chairman, Digital Analytics Association Germany
NONE
18:00

After-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena

Mittwoch / 16.03.

Dies ist ein Konferenzprogramm einer vergangenen Veranstaltung.

NONE
09:30

Pre-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena
OPENING
09:50

Opening-Talk: (R)Evolution des digitalen Unternehmens

Opening talk on the key topic of the day: "Digital Transformation of Engerprise Processes"
Tessa ForsbladDirector / Head of Sales CeBIT, Deutsche Messe
Siegfried LautenbacherGeschäftsführender Gesellschafter, Beck et al.
DISKUSSION
10:00

Expert-Panel: Mobile Site versus Mobile App - Empfehlungen für die mobile Strategie

Discussion panel with intro talk on the key trends for mobile strategies
Thorsten IsingSocial Media Marketing Manager, code-x
Tim RademacherGeschäftsführer, Vordenker, Gesellschafter, wissenswerft
Rolf BeabGeschäftsführer, die dialogagenten
PARTNERVORSTELLUNG
10:40

Talk: Wie können kleine und mittelständische Unternehmen erfolgreich ein CRM-Projekt durchführen und die Risiken minimieren?

Talk on the requirements for the realisation of CRM strategies in small and medium sized companies
Ein Unternehmen ist heute in vielen Bereichen ohne eine professionelle Lösung für Vertrieb, Marketing und Service kaum noch konkurrenzfähig. Andererseits scheitert eine CRM-Einführung nicht selten daran, dass sie nicht gut vorbereitet war bzw. die Erwartungshaltung nicht ausreichend geklärt war. Aber auch im langfristigen Betrieb einer solchen Lösung ist es wichtig, auf bestimmte Erfordernisse zu achten.
Angelika DorschTraining | Coaching | Consulting Kommunikation 2.0, AngieDor Kommunikation
Kenneth ChristensenGeschäftsführer, OnDemand4U (An ORBIS Cloud Company)
DISKUSSION
11:00

Expert-Panel: Erfolgsbausteine auf dem Weg zur Marketing Automation

Discussion panel with intro talk on the challenges of the integration of marketing automation the existing marketing processes
Thorsten IsingSocial Media Marketing Manager, code-x
Dr. Michaela Hamori-SatzingerGeschäftsführerin, factory42 GmbH
Mario PufahlVorstand / Vertrieb (CSO), ec4u expert consulting
N.N.dialogagenten
PARTNERVORSTELLUNG
11:40

Talk: Omni-Channel Customer Service Management

Talk on the challenges of an omni-channel approach to customer service
Thorsten IsingSocial Media Marketing Manager, code-x
Stéphane LeeCEO, DIMELO
KEYNOTE
12:00

Keynote: Erfolgsfaktoren für die Mobile Experience

Expert talk on the results of a recent study on mobile experience approaches
Thorsten IsingSocial Media Marketing Manager, code-x
Max HilleCrisp Research AG, Analyst
PARTNERVORSTELLUNG
12:30

Talk: Integrated Real-Time Advertising and Media Buying

Talk on the potentials of a beyond programmatic advertising approach
- Plan, run, and optimize digital ad campaigns in real-time - End-to-End, transparent, and compliant, media planning and procurement processes - Empowerment of marketing users with groundbreaking UX
Rob VegasEntertainer, Rob Vegas Show
Stefan Wenzel Lead Product Management, SAP Exchange Media
DISKUSSION
12:50

Expert-Panel: Vertriebsunterstützung im digitalen Zeitalter

Discussion panel with intro talk on the needed changes for sales support and operations in the digital age
Angelika DorschTraining | Coaching | Consulting Kommunikation 2.0, AngieDor Kommunikation
Guido de VriesRegional Vice President, SugarCRM
Carsten KrausCEO, Omikron Data Quality
Sven BruckInhaber, Geschäftsführer, Die Dialogagenten
Ralf KorbSenior Analyst CRM, BARC
Tobias MirwaldGeschäftsführer, ADITO Software
TALK
13:20

Fireside Chat: Rob Vegas im Gespräch mit Hartwig von Sass

Short interview of expert
Rob VegasEntertainer, Rob Vegas Show
Hartwig von SaßLeiter Kommunikation, Deutsche Messe AG
PARTNERVORSTELLUNG
13:30

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Thomas BrommundPartner, Reply
Carsten KrausCEO, Omikron Data Quality
Jörg SchäfferDirector Product Management, CoreMedia
DISKUSSION
13:40

Keynote: Daten und Content - Die Gravitationswellen des Marketing

Expert talk on the challenges of refining the digital strategy
Gunnar KlaubergSenior Product Marketing Manager, Adobe Systems
FALLSTUDIE
14:10

Talk: Digitale Kundenkommunikation im Wandel

Talk on the changes in digital communications
Angelika DorschTraining | Coaching | Consulting Kommunikation 2.0, AngieDor Kommunikation
Benjamin MessnerDirector Shop Management | Key Account Management, arvato Bertelsmann
TALK
14:30

Workshop: CRM Lösungen im Vergleich

Moderated live demoing session with 3 solution providers
Ralf KorbSenior Analyst CRM, BARC
TALK
15:00

Live-Demo: CRM bei der Vertriebsunterstützung

Moderated live demoing session with 3 solution providers
Torsten GeikeSales Consultant, ADITO Software
KEYNOTE
15:30

Fachbeitrag: Cognitive Software & C2B – Megatrends der Digitalen Service-Ökonomie

Discussion panel with corporate project leads
Andreas KlugVorstand, ITyX Solutions
KEYNOTE
15:40

Keynote: Die Transformation in CRM auch in den Köpfen realisieren!

Expert talk on the needed mindshift in thinking for the transformation of CRM
Tobias MirwaldGeschäftsführer, ADITO Software
PARTNERVORSTELLUNG
16:10

Talk: Big Data als Enabler für Smart Marketing & Sales Service Solutions

Talk on the paradigm shift in digital customer service
Jan KolbeReferent Smart Service Solutions, Bosch Service Solutions
TALK
16:30

Fireside Chat: Anforderungen an das Digital Experience Projektmanagement

Short interview of expert
Stephan BüttnerLead of Web Content Management and Analytics, Continental AG
PARTNERVORSTELLUNG
16:40

Talk: Erfolgsfaktoren für die Customer Experience

Talk on the success factors of digital customer experience strategies
Oliver SkeideDirector of Business Services Europe, MaritzCX, an InMoment Company
DISKUSSION
17:00

Expert-Panel: Vom telefonischen Support zum Omni Channel Service-Center

Discussion panel with intro talk on the transformation of the service organisation towards an integrated digital approach
Rainer KolmInhaber, I-CEM
Kai NörtemannMarketing & Communications Manager, infinIT.cx
Andreas KlugVorstand, ITyX Solutions
Jan KolbeReferent Smart Service Solutions, Bosch Service Solutions
Stéphane LeeCEO, DIMELO
DISKUSSION
17:40

Diskussion: Konzept der #NextOrganisation - powered by #Competence Site

Discussion panel on the visions of the organisational framework of the future
Dr. Winfried FelserGeschäftsführer, NetSkill Solutions
Dr. Peter GeißlerLeiter Digital Workplace, Communardo
Alexander KlugeGeschäftsführender Gesellschafter, kluge+konsorten
Ralf KorbSenior Analyst CRM, BARC
Siegfried LautenbacherGeschäftsführender Gesellschafter, Beck et al.
NONE
18:00

After-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena

Donnerstag / 17.03.

Dies ist ein Konferenzprogramm einer vergangenen Veranstaltung.

NONE
09:30

Pre-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena
OPENING
09:50

Opening-Talk: Gestaltung der Digital Business Transformation

Opening talk on the key topic of the day: "Digital Transformation of Business Processes
Dr. Torsten SchwarzGeschäftsführer, Absolit Dr. Schwarz Consulting
Ilja HaußGeschäftsführer, Communardo Software
DISKUSSION
10:00

Expert-Panel: Realtime-Optimierung entlang der Customer Experience

Discussion panel with intro talk on the optimization of customer satisfaction in realtime
Oliver SkeideDirector of Business Services Europe, MaritzCX, an InMoment Company
Rainer KolmInhaber, I-CEM
Michael FrohnGeschäftsführer, factory42 GmbH
TALK
10:30

Fireside Chat: Die digitale Transformation im Marketing und der Mittelstand

Short informal talk with expert
Prof. Dr. Sven Michael PrüserProfessor, HTW Berlin
Heinz Paul BonnVorstandsvorsitzender, GUS Group
KEYNOTE
10:40

Talk: Perfekte Online Shop Inhalte

Talk on the potentials and challenges of web chat applications
Thorsten IsingSocial Media Marketing Manager, code-x
Jörg SchäfferDirector Product Management, CoreMedia
PARTNERVORSTELLUNG
11:00

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Thorsten IsingSocial Media Marketing Manager, code-x
René BellackLead Advertiser Development, SAP Exchange Media
Christopher HarmsSolutions Consultant, MaritzCX
FACHBEITRAG
11:10

Fachbeitrag: Herausforderungen beim Data Driven Marketing

René BellackLead Advertiser Development, SAP Exchange Media
KEYNOTE
11:20

Fachvortrag: Customer Experience und dem Weg zum Kundenunternehmen

Talk on the potentials and challenges of web chat applications
Thorsten IsingSocial Media Marketing Manager, code-x
Tobias KrämerLeiter Vertrieb, ADITO Software
KEYNOTE
11:40

Fachbeitrag: The Power of WE (in English)

Discussion panel with corporate project leads
Thorsten IsingSocial Media Marketing Manager, code-x
Fabrice EtienneMarketing Director, Lithium
DISKUSSION
12:00

Expert-Panel: Enterprise PIM als Grundvoraussetzung für die digitale Transformation in Marketing

Discussion panel with intro talk on the key challenges in managing product information for the age of customer centric and experience based digital marketing
Norbert KlinnertGeschäftsführer, Noxum GmbH
Dirk FrankGeschäftsführer, IANEO Solutions
Marcus ErlemannPre Sales Consultant, ITB
KEYNOTE
12:40

Fachbeitrag: Customer Journey als Grundlage für den Digital-Erfolg

Expert talk on the importance of the customer journey research for the digital strategies
Mirko ReckhardLeiter der Beratung, nexum
KEYNOTE
13:00

Keynote: Trends beim E-Mail Marketing in 2016

Expert talk on the trends of email marketing
Dr. Torsten SchwarzGeschäftsführer, Absolit Dr. Schwarz Consulting
DISKUSSION
13:30

Expert-Panel: Social Media Management adé, hallo Digital Customer Service

Discussion panel with intro talk on the changes in social media management & digital customer service
Prof. Dr. Sven Michael PrüserProfessor, HTW Berlin
Ralf MühlenhöverHead of Product Strategy & Marketing , VIER
Thomas BeerSales Director DACH & CEE, Mtel
Ben EllermannVorstandsvorsitzender, BVCM
FALLSTUDIE
14:10

Talk: Von Insights zu Maßnahmen in Sekunden

Talk on possibilities of an analytics CX approach
Thorsten IsingSocial Media Marketing Manager, code-x
Christopher HarmsSolutions Consultant, MaritzCX
TALK
14:30

CMS Live-Testing: CMS Lösungen im Vergleich

Moderated live demoing session with 3 solution providers
Oliver HeydenHead of Solution Architects , CoreMedia
Thomas BrommundPartner, Reply
FALLSTUDIE
15:30

Fachbeitrag: Erfolgsbausteine der Digital Experience

Discussion panel with corporate project leads
Axel SchönfeldSenior Consultant, profondo Reply
DISKUSSION
15:50

Expert-Panel: E-Mail Marketing goes Marketing Automation

Discussion panel with intro talk on the shift from outbound to inbound strategies in email marketing
Rolf AnweilerIndustrial Engineer & Regional Leader Marketing International, Teradata
Stefan MiesManager Marketing & Partnerships, artegic
Dr. Torsten SchwarzGeschäftsführer, Absolit Dr. Schwarz Consulting
KEYNOTE
16:30

Keynote: CRM in der nächsten Generation

Expert talk on the evolution of CRM
Sven BruckInhaber, Geschäftsführer, Die Dialogagenten
DISKUSSION
17:00

Expert-Panel: Herausforderungen und Erfolgsfaktoren bei der Optimierung der Digital-Projekte

Discussion panel with intro talk on the optimization of digital projects
Mirko ReckhardLeiter der Beratung, nexum
Axel SchönfeldSenior Consultant, profondo Reply
Alexander BockVice President Global Online Marketing, arvato Bertelsmann
DISKUSSION
17:40

Diskussion: Vom Community & Social Media Management zum Digital Communications Management - powered by BVCM

Discussion panel on the role of community & social media management
Thorsten IsingSocial Media Marketing Manager, code-x
Ben EllermannVorstandsvorsitzender, BVCM
Roland PanterKommunikationsspezialist, Roland Panter Kommunikationsdienstleistungen
Katharina PerschkeEnterprise 2.0 & Chief Community Manager, "Digital Transformation, Robert Bosch GmbH
NONE
18:00

After-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena

Freitag / 18.03.

Dies ist ein Konferenzprogramm einer vergangenen Veranstaltung.

NONE
09:30

Pre-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena
OPENING
09:50

Opening-Talk: Bausteine des digitalen Marketing Management

Opening talk on the key topic of the day: "Digital Marketing Management"
Ralf KorbSenior Analyst CRM, BARC
Thorben FaschingGeschäftsführer, Open Reply
DISKUSSION
10:00

Keynote: Herausforderungen bei der Internationalisierung des Performance Marketing

Discussion panel with intro talk on the key challenges of digital customer service in 2016
Alexander BockVice President Global Online Marketing, arvato Bertelsmann
PARTNERVORSTELLUNG
10:30

Fachbeitrag: Mit Marketing-Management die Maßnahmen für Wachstum wirksam steuern

Talk on the key elements for customer intelligence strategies
Michael FrohnGeschäftsführer, factory42 GmbH
PARTNERVORSTELLUNG
10:50

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Tobias MirwaldGeschäftsführer, ADITO Software
Michael Badillo Ayalaarvato Bertelsmann
DISKUSSION
11:00

Expert-Panel: Content is King, Context is Queen

Discussion panel with intro talk on the targeting approaches in content projects
Martin SchlüterHead of Partnermanagement, CoreMedia
Axel SchönfeldSenior Consultant, profondo Reply
Saim Rolf AlkanGeschäftsführer, AX Semantics
Norbert KlinnertGeschäftsführer, Noxum GmbH
KEYNOTE
11:40

Keynote: Digitale Transformation in Marketing

Expert talk on the trends in lead generation in digital channels
Thorben FaschingGeschäftsführer, Open Reply
Gerold GuttiHead of Marketing and Communications Software Group Germany, IBM
PARTNERVORSTELLUNG
12:30

Fachbeitrag: Begeisternde Inhalte - automatisch generiert. Ein Widerspruch?

Talk on the key elements for customer intelligence strategies
Saim Rolf AlkanGeschäftsführer, AX Semantics
PARTNERVORSTELLUNG
12:50

Elevator Pitch: Next Generation Marketing Technology

Short solution presentations of Arena partner
Guido de VriesRegional Vice President, SugarCRM
FALLSTUDIE
13:00

Fireside-Chat: Digitaler Kundenservice - Smart & Social

Discussion panel with corporate project leads
Dr. Michael WuChief Scientist, Lithium Technologies
DISKUSSION
13:10

Expert-Panel: Technologiegestützte Kundenorientierung im Verkauf & Vertrieb

Discussion panel with intro talk on the requirements of the sales support in the digital age
Sven BruckInhaber, Geschäftsführer, Die Dialogagenten
Tobias MirwaldGeschäftsführer, ADITO Software
Ralf KorbSenior Analyst CRM, BARC
Thomas W. FrickInhaber, Verkaufshilfe Unternehmensgruppe
DISKUSSION
13:50

Expert-Panel: Bausteine für eine bessere Usability

Discussion panel with intro talk on the key elements of usability in 2016
Elske LudewigPrincipal UX Consultant & Teamleitung Büro Göttingen, eResult
Jan JursaTeamleiter Konzeption und UI Design, idealo internet GmbH
Steffen WeichertSenior User Experience Consultant, Usability.de
KEYNOTE
14:30

Keynote Next Level Shit: Innovatives Branded Storytelling

Talk about the project experience in driving customer involvement by corporate storytelling
Sven WiesnerVorstand, Havas beebop
DISKUSSION
15:00

Expert-Panel: Mit Content & Inbound Marketing zu mehr Umsatz

Discussion panel on the possibilities of driving sales with content & inbound marketing
Klaus EckGeschäftsführer, Eck Consulting Group
Thorben FaschingGeschäftsführer, Open Reply
DISKUSSION
15:30

Abschlusspanel: Digital als Change-Enabler von Marketing, Vertrieb & Service

Discussion panel with intro talk on the drivers for the paradigm shift in marketing, sales and service
Martin SchlüterHead of Partnermanagement, CoreMedia
Ralf KorbSenior Analyst CRM, BARC
Axel SchönfeldSenior Consultant, profondo Reply
NONE
16:10

After-Conference-Networking

Networking & Get-Together at the Digital Lounge of the CeBIT Digital Marketing & Experience Arena